"ART OF PATRON: BE THE BEE" VR EXPERIENCE

To give viewers a firsthand glimpse into the artisanal process of creating patron tequila, legend crafted a first­of­its­kind vr experience partnering with director Mark Hudsi and creative agency firstborn. With Patron’s signature bee as the guide, and utilizing drone technology with a 360­ degree mounted 7­camera rig developed by legend’s vr gurus, the 3d experience pairs live cinematic cgi animation fully integrated into gorgeous live action environments, converted to stereo