Rob Hummel


Most recently, Mr. Hummel was the CEO of Prime Focus Post Production, North America, where he helped to lead the 2D-to-3D conversion initiatives for the company.  He began his career in the Professional Film Division of Technicolor Laboratories.  Subsequently, he moved on to Douglas Trumbull’s visual effects company during the making of Blade Runner (1982) and then went on to complete post-production work on the Oscar-nominated TRON (1982).  He has held executive positions in post-production, animation and Imagineering at Walt Disney Studios, and followed his time there by serving as head of Animation Technology at DreamWorks, where he managed the building of the technological infrastructure for the feature animation studio.  Mr. Hummel proceeded to then help launch digital cinema units at both Technicolor and Sony, seguing his expertise into his ensuing role as senior vice president of production technology at Warner Bros., where he oversaw digital post-production (mastering films for digital cinema, HDTV, DVD, etc.) and digital restoration work on such classics as Gone with the Wind (1939) and The Wizard of Oz (1939).  A former president of DALSA Digital Cinema, Mr. Hummel currently serves on the Academy of Motion Picture Arts & Sciences’ Science and Technology Council and the Scientific and Technical Awards Committee.  He has hosted several programs at the Academy on Film Formats, Film Technology, and 3D Stereoscopic Imaging, and is the current chair of the Academy’s Programs and Education arm of the Science and Technology Council.  Mr. Hummel is also an associate member of the American Society of Cinematographers and was the editor of the 8th edition of the American Cinematographer Manual.